- Bombardier Aerospace’s support directly benefits approximately 25,000 inhabitants of the World Biosphere Reserve of Sierra Gorda
Today, the large-scale photographic exhibition El Corazón de México: Sierra Gorda Querétaro, Reserva de la Biosfera Mundial (Mexico’s Heartland: Sierra Gorda Querétaro, World Biosphere Reserve), sponsored by Bombardier Aerospace, was inaugurated by Querétaro’s Secretary of Tourism Esther Carboney. Among the officials present at the event were Querétaro’s Secretary of Agricultural Development Gilberto Ortega, the UNDP Representative in Mexico Verania Chao, the Director of the Biosphere Reserve Martha Ruiz-Corzo, and Director of the Sierra Gorda Ecological Group Roberto Pedraza.
During the event, Bombardier Aerospace announced its long-term support for the Sierra Gorda reserve conservation project and allocated funds for the development of three projects with a high environmental, economic, and social impact.
These projects deal with reforesting devastated areas of the reserve and of commercial plantations to reduce greenhouse gas emissions, restoring the communities’ vital watersheds, and developing sustainable and diversified work projects in the northern region communities of Huasteca, Querétaro. Directly benefiting from the three projects will be approximately 25,000 residents of the reserve and, indirectly, more than 90,000 people from around the region.
El Corazón de México is an exhibition of 99 large scale photographs (1.80m X 1.20m) at the entrance of the Alameda (Main Park) of the Historical Center, downtown Querétaro. The exhibition presents the work of Querétaro artists Elena Baca, Rubén Navarrete Galván and Jorán, who are creating awareness of the importance of preserving the Sierra Gorda – one of nature’s gems that houses the Franciscan Missions (World Cultural Heritage) and has been classified as World Biosphere Reserve by UNESCO.
The award-winning Sierra Gorda Ecologic Group will manage these projects. Their work has been internationally acclaimed with acknowledgement and funds from organizations such as the BBVA Foundation for Natural Preservation, Energy Globe Prize, US Fish & Wildlife Services, Ramsar, MAB-UNESCO, Ashoka, Schwab Foundation, Rolex Award, among others. They have also been sponsored for eight years under the United Nations Development Program.
Bombardier is a leader in both aerospace and rail transportation, and we are committed to achieving the same status in corporate responsibility. Signing the United Nations Global Compact and adopting its ten principles of social responsibility are milestones, as is our listing on two Dow Jones Sustainability Indexes and the publication of our Corporate Responsibility Roadmap in 2007. At Bombardier, sustainability means balancing long-term and profitable growth with the responsible management of our impact on communities, the environment and the economy. Our first Corporate Responsibility report will be published by the end of 2008 and will be available in Spanish.
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2008, were $17.5 billion US, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com.