California kick-off focuses on environmental responsibility, strengthens relationship with Jean-Michel Cousteau and Ocean Futures Society, awards environmental scholarships
Bombardier Recreational Products today at Marina del Rey announced a "Cruise Clean" initiative to powerboaters, working in conjunction with Jean-Michel Cousteau’s Ocean Futures Society (OFS). The Cruise Clean initiative is geared toward powerboaters to increase awareness of the environmentally-responsible Evinrude® direct injection (DI) outboard engines.
"Cruise Clean is an effort by Bombardier to use its new cleaner running Evinrude DI outboards to symbolize its spirit of commitment to a cleaner marine environment," said Roch Lambert, Vice President and General Manager, Boats and Outboard Engines Division. "We want to make sure that powerboat users are aware of the significant advantages of this new generation of Evinrude marine power."
Environmentally-responsible Evinrude DI engines meet or exceed standards of the California Air Resources Board (CARB) – the only marine engine standards stricter than those of the EPA. The Cruise Clean initiative follows the company’s 2003 model-year introduction of advanced-technology Evinrude DI outboard engines.
Bombardier, Jean-Michel Cousteau and Ocean Futures Society enter second year of environmental partnership
Bombardier Recreational Products begins the second year of its strategic alliance with Jean-Michel Cousteau and OFS, whose efforts promote global understanding and education directed at preserving the world’s oceans. Bombardier and OFS celebrated the second year of the alliance today at the Cruise Clean initiative kick-off.
Through this alliance, Evinrude and Johnson® outboard engines are the exclusive providers of outboard engine power for the OFS boats. Each vessel is equipped with either Evinrude DI engines, which are the most technologically advanced, low emissions outboards available on the market worldwide, or Johnson multi-port electronic fuel injection (EFI) four-stroke engines. The collaboration focuses on promoting environmentally-responsible powerboating with low-emission Evinrude and Johnson outboard engines.
"We are pleased to continue our alliance with one of the industry’s most prominent manufacturers focused on building products that support our overall objectives – preserving our world’s water resources," said Jean-Michel Cousteau, Founder and President, Ocean Futures Society. "The Evinrude DI products, with their lower emissions and overall cleaner technology, enable us to power our expedition boats. Coupled with their Johnson EFI four-stroke engines, we have the capability to use the best outboard tool for every application."
"Bombardier is proud of our ongoing relationship with such an impactful organization as Ocean Futures Society and we look forward to continue working with Jean-Michel Cousteau and his staff to preserve marine environments around the globe," said Lambert.
Bombardier is committed to the continued development of innovative outboard engines technologies to deliver cleaner, lower emissions to help preserve the environment. When Jean-Michel Cousteau launched OFS in the late 1990s, he selected Evinrude outboard engines to power his boats to capitalize on the many benefits DI technology offers.
OFS is a non-profit organization whose mission is to explore our global oceans, inspiring and educating people throughout the world to act responsibly for its protection, documenting the critical connection between humanity and nature, and celebrating the ocean's vital importance to the survival of all life on our planet.
To commemorate the Cruise Clean initiative, Bombardier is launching a new scholarship program which will cover full tuition, for attendance of the Catalina Environmental Leadership Program (CELP) held on Catalina Island, for ninety students from two classes in the Los Angeles area. The chosen schools are Lakewood High School and Roosevelt Middle School. In addition, Bombardier will donate an Evinrude engine equipped with the latest technology to the CELP program.
The goals of the CELP program are to provide students with a series of educational adventures; to inspire curiosity in and appreciation for the underwater world through exploration; and to meet individual school and national goals for environmental education in natural settings.
"Working in partnership with Jean-Michel Cousteau, Ocean Futures Society and CELP demonstrates the level of commitment we have for the restoration and conservation of precious marine habitats," said Lambert. "By educating youth on environmental responsibility and available technology that is environmentally-responsible, such as
Evinrude DI outboard engines, we are working to ensure there is a future for our natural resources."
Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, Rotax® engines, Ski Doo® and Lynx® snowmobiles, Bombardier® ATVs, Sea-Doo® watercraft and sport boats as well as Evinrude® and Johnson® outboard marine engines and Ficht® direct fuel injection technology.
Bombardier Inc., a diversified manufacturing and services company, is a world leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montréal, Canada, the Corporation has a workforce of some 80,000 people in 24 countries throughout the Americas, Europe and Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2002 stood at $21.6 billion Cdn. Bombardier trades on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).
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Senior Coordinator, Public Relations
Boats and Outboard Engines