Evinrude and Johnson focused on building strategic business alliances.
Bombardier Recreational Products announced today it has secured an agreement to supply Evinrude® Direct Injection and Johnson® 2-stroke outboard engines to one of Europe’s most successful boat builders, Groupe Bénéteau. Groupe Bénéteau manufactures the prestigious Bénéteau and Jeanneau brands of sail- and motor boats.
"Our focus has been to develop a strategic business relationship with a leading boat builder who shares our business ideals and offers premium quality, market-leading products and superior customer service", said Michel Hade, Vice President of International Sales and Marketing for Bombardier Recreational Products. "With our Evinrude and Johnson outboards, Jeanneau and Bénéteau will be able to offer products and packages that take quality to new levels and deliver value over competitive products on the market."
"We want to do business with industry leaders who have strong business models that demonstrate stability, professionalism and growth potential throughout their entire operations", added Hade.
According to Hade, one of the key factors in securing this supply agreement has been Bombardier’s strong reputation for offering products that exceed customers’ expectations for durability, quality and reliability.
Engineers from both Bombardier and Groupe Bénéteau worked together to define the best boat/engine combination possible, offering customers a range of packages that deliver both high performance and best value.
Evinrude outboard engines use direct injection technology whereby fuel is injected directly into the combustion chamber allowing these engines to benefit from the power to weight ratio of a 2-stroke engine, yet match or exceed the fuel efficiency, environmental responsibility of 4-stroke engines and the strictest emission standards. Johnson’s conventional 2-stroke engines provide owners with an outstanding power to weight ratio.
The Evinrude and Johnson brands were purchased by Bombardier in March 2001.
Taking experience from its recreational, aerospace and transportation sectors in terms of durability, quality and reliability, the new outboard manufacturing facility in Sturtevant, Wisconsin was recently cited by Fortune magazine as one of the ‘elite’ manufacturing facilities in the U.S.A.
Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, Rotax® engines, Ski-Doo® and Lynx® snowmobiles, Bombardier® ATVs, Sea-Doo® watercraft and sport boats as well as Evinrude® and Johnson® outboard marine engines and Ficht® direct fuel injection technology.
Bombardier Inc., a diversified manufacturing and services company, is a world leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montréal, Canada, the Corporation has a workforce of some 80,000 people in 24 countries throughout the Americas, Europe and
Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2002 stood at $21.6 billion Cdn. Bombardier trades on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).
®, TM Trademarks of Bombardier Inc. or its subsidiaries
For more information:
Communications, International Sales & Marketing
Bombardier Recreational Products
+ (450) 461-7737
Director of Sales
Western Europe, Middle East & Africa
Bombardier Recreational Products