Bombardier Serves Novak Djokovic as Learjet Brand Ambassador

Bombardier Aerospace today expanded its range to the elite tennis racquet set naming top-ranked champion Novak Djokovic as a Learjet Brand Ambassador. He joins an exclusive list of Bombardier Business Aircraft brand ambassadors including actor and pilot John Travolta, architect Frank Gehry, maestro Valery Gergiev, and classical pianist Lang Lang.

“Speed, agility, performance and efficiency are key attributes that Novak Djokovic and Learjet aircraft have in common,” said Steve Ridolfi, President, Bombardier Business Aircraft. “His passion for winning, outspoken personality and natural ability to inspire people make him an ideal ambassador for the Learjet brand.”

Ranked World No. 1 by the Association of Tennis Professionals (ATP) since July 2011, to date Novak Djokovic has won five Grand Slam singles titles: the 2008, 2011 and 2012 Australian Open, 2011 Wimbledon Championships and the 2011 US Open. In 2011, he became the sixth male player to win three Majors in a calendar year and is the youngest player to have reached the semifinals of all four Grand Slam events, separately and consecutively.

“Flying on Bombardier business aircraft allows me to balance my extensive travel schedule with the rigorous demands of playing on the ATP tour and all the public appearances in between,” said Mr. Djokovic. “I’ve been a Learjet fan for many years; they’re fantastic planes.”

Learjet business aircraft: With over 45 years of history marked by a multitude of performance records, Learjet aircraft are the world’s first purpose-built business jets. The creation of inventor Bill Lear, who designed the first Learjet aircraft based on a Swiss fighter-bomber, Learjet aircraft are renowned worldwide for their sleek ramp appeal and favoured by pilots for their handling characteristics and high-performance.

Since acquiring the Learjet Corporation, Bombardier has revitalized both the brand and the product line, bringing to market no less than eight new models, including the new Learjet 85 aircraft.

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended December 31, 2011, were $18.3 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at or follow us on Twitter @Bombardier.

Notes to Editors

Bombardier, Learjet and Learjet 85 are trademark of Bombardier Inc. or its subsidiaries.

For Information
Danielle Boudreau
Bombardier Business Aircraft
Mobile : +1 514 898 6386