Bombardier Skyjet International, Europe’s premier jet charter brand, today announced a new marketing agreement with the Team Ferrari West Europe racing organization for high-profile championship racing events across Europe in 2006. The season, which features seven major events, kicks off with the first Ferrari Challenge race May 5-7 in Silverstone, U.K.
“This is a natural alliance for two cutting edge teams universally recognized for high performance and prestige,” said Judith Moreton, managing director, Bombardier Skyjet International. “As the charter service leader in Europe, Skyjet International is committed to constantly seeking new and innovative offerings for its broadening, worldwide customer base.”
As part of the agreement, the Skyjet International logo will be visible on banners, posters, videos and on all Ferrari Challenge racing cars at Ferrari Days events, while scale models of Bombardier aircraft will also be on display.
The Ferrari Challenge is a championship racing series offering Ferrari F430 Challenge owners an opportunity to rev their engines on some of the greatest race tracks in Europe,
while Ferrari Days are extravaganza weekend events for Ferrari owners to race, dine, and socialize with other Ferrari owners. Conducted in world-class venues across Europe, the 2006 Ferrari Challenge/Ferrari Days attract thousands of enthusiastic Ferrari fans from all over the globe.
“For Team Ferrari West Europe, this alliance is a perfect synergy of common fighting spirits,” said Andrea Castronovo, managing director of Ferrari West Europe. “Our clientele has similar high standards for luxury and personalized service, while our companies share the same commitment to outstanding performance, precision engineering, and innovation.”
Bombardier Learjet, renowned worldwide for speed and performance, has been associated with winning motor sport teams and world-class motor sports events since 1997, when it became a sponsor of Kelley Racing.
In 2002, Bombardier was named the official business aircraft solution provider of the Indianapolis Motor Speedway (IMS), a five-year agreement with the Indy Racing League (IRL) that includes naming rights to the landmark Pagoda control tower at the IMS, sponsorship of the Bombardier Learjet 500 race and sponsorship of the IRL Bombardier Rookie of the Year Award. In 2003, the company also partnered with IRL’s Marlboro Team Penske.
About Team Ferrari West Europe
Team Ferrari West Europe is the racing organization of Ferrari West Europe, official branch of Ferrari SpA for Benelux, France, Monaco, Portugal, and Spain.
About Skyjet International
Skyjet International is the only service of its kind to be developed by a business aircraft manufacturer. It offers flexible business charter options to meet a range of travel needs, including the Jet Membership Card – a block-hour charter program – that can be used anywhere in the world with no penalties for switching aircraft type, trip type or region.
It also offers ad-hoc charter services, with aircraft guaranteed at booking. Featuring the world’s largest fleet of Bombardier aircraft, Skyjet International offers access to more than 900 jets and 5,500 airports worldwide. Skyjet International is headquartered in London with operations in London, Hong Kong, Dubai, and Dallas.
About Bombardier
A world-leading manufacturer of innovative transportation solutions, from regional aircraft and business jets to rail transportation equipment, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2006, were $14.7 billion US and its shares are traded on the Toronto Stock Exchange (BBD).
News and information are available at www.bombardier.com.
Bombardier, Learjet and Skyjet International are trademarks of Bombardier Inc. or its subsidiaries.
For information
Leo Knaapen
Manager, communications
Bombardier Business Aircraft
Mobile: (514) 969-5181
leo.knaapen@aero.bombardier.com