Winning entries showcase various aspects of Bombardier’s environmentally responsible technology portfolio ECO4
Bombardier Transportation took home coveted Intermedia-Globe awards in two categories at the eleventh annual World Media Festival awards ceremony for excellence in corporate film, television, web and print production. The ceremony took place in Hamburg, Germany, on May 18, 2011.
Bombardier Transportation in partnership with Ludwigsburg-based corporate audio/visual communications agency avcommunication GmbH competed against more than 550 entries from 34 countries.
- “The fastest way to save the planet” was awarded the Intermedia-Globe Gold award in the category Public Relations: Environment-Conservation-Recycling (to watch online follow this link: http://bit.ly/l6n4at )
- “PRIMOVE Technology: Changing the game in electric mobility” received the Intermedia-Globe Silver award in the category Public Relations: Transport (to watch online follow this link: http://bit.ly/mdbfDS )
The promotional films emphasise the need to connect transportation choices with their impact on the environment and highlight Bombardier Transportation’s innovative rail technology solutions in helping to create higher performing, more sustainable mobility.
“It’s a great honour to be recognised by these awards from the World Media Festival,” said Sharon Christians, Vice President Communications and Public Affairs, Bombardier Transportation. “At a time when countries around the world are challenged by rising energy costs, growing populations, increasing congestion and the need to reduce pollution, Bombardier Transportation provides some very attractive answers. We’re delighted that these videos were judged to convey this message in a memorable, appealing and exciting way.”
The WorldMediaFestival celebrates excellent solutions in corporate film, television, web and print productions on an international scale. The Intermedia-Globe Silver and Gold awards recognise successful achievement and true excellence in modern media communication respectively.
More than 550 entries from 34 countries were submitted to this year’s festival, including companies like EDF, Mazda, Porsche, Daimler, BMW, Volvo, Ricola, MAN, DHL, Finnair, BASF, Bayer, IBM, Woolworths-BWS and several non-governmental organisations and broadcasting companies.
To date, the communications team at Bombardier Transportation and their creative partners have won over 10 awards for their work.
About Bombardier Transportation
Bombardier Transportation, a global leader in rail technology, offers the broadest portfolio in the rail industry and delivers innovative products and services that set new standards in sustainable mobility. BOMBARDIER ECO4 technologies – built on the four cornerstones of energy, efficiency, economy and ecology – conserve energy, protect the environment and help to improve total train performance. Bombardier Transportation is headquartered in Berlin, Germany and has a presence in over 60 countries. It has an installed base of over 100,000 vehicles worldwide.
About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended January 31, 2011, were $17.7 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com or follow us on Twitter @BombardierInc.
See the winning videos on Bombardier’s YouTube channel at www.youtube.com/bombardiervideos
Follow Bombardier Transportation on Twitter @BombardierRail.
Photo: (From left to right) Karin Luke, Manager Communications, Bombardier Transportation; Sharon Christians, Vice President Communications and Public Affairs, Bombardier Transportation; Stefanie Herwig, Head of Production, avcommunication GmbH; Susanne Schwarz, Coordinator Communications, Systems division, Bombardier Transportation
BOMBARDIER, PRIMOVE and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.
For information
Benelux: +49 30 98607 1141
Janet Olthof
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Marc Laforge
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Heiner Spannuth
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Maryanne Roberts