Bombardier Wins Marketing and Communications Awards

“The Streetcar Redefined” Campaign Received a Grand Award and First Place Honours at the American Public Transportation Association’s AdWheel Awards

Bombardier was honoured with a Grand Award, and first place honours at the 29th Annual American Public Transportation Association (APTA) AdWheel Awards for “The Streetcar Redefined” campaign in the campaign category, Business Members Division, and Public Relations/Awareness or Educational Campaign Subcategory, Business Members Division.

The awards, which recognize excellence in public transportation marketing and communications, were presented at a ceremony earlier in October, in San Diego, California during the APTA 2008 Annual Meeting and International EXPO. Nearly 750 entries were submitted in this year’s competition.

“APTA is pleased to honour the winning entries of the 2008 AdWheel Awards. This competition showcases the best of the best in public transportation marketing and communications,” stated William W. Millar, APTA President. “These individuals and organizations have done an outstanding job in helping to further promote our industry.

“It is very gratifying to be acknowledged by such an important organisation as APTA. Promoting public transit has never been this much fun when rail transport is finally being recognized as one of the most ecologically sound and sustainable means of motorized transport for people,” said Geneviève Dion, Director Communications and Public Affairs, Bombardier Transportation North America.

Note to Editors:

About APTA
APTA is a non-profit international association of 1,500 member organizations including public transportation systems; planning, design, construction and finance firms; product and service providers; academic institutions; and state associations and departments of transportation. APTA members serve the public interest by providing safe, efficient and economical public transportation services and products. APTA members serve more than 90 percent of persons using public transportation in the United States and Canada.

About Bombardier Transportation
Bombardier Transportation has its global headquarters in Berlin, Germany with a presence in over 60 countries. It has an installed base of over 100,000 vehicles worldwide. The Group offers the broadest product portfolio and is recognized as the leader in the global rail sector.

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2008, were $17.5 billion US, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at


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David Slack:

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