Flexjet Announces New Vice President of Sales and Marketing

Industry veteran J. Bruce Peddle brings more than 25 years of global enterprise management experience to the position

Flexjet is proud to announce the addition of J. Bruce Peddle, an aviation industry expert with an impressive 25-year background, as the company’s new Vice President of Sales and Marketing. In his new position, Peddle will be responsible for leading Flexjet’s sales organization and overseeing the company’s marketing initiatives.

“Bruce’s notable industry experience and expansive aviation knowledge—not to mention his established track record of leading a profitable team—will prove crucial in driving Flexjet’s strategic sales and marketing objectives,” said Fred Reid, President, Flexjet. “The future is bright for our industry, and Bruce has the unique skill set needed to elevate Flexjet as the provider of choice for today’s private jet traveler.”

“Flexjet is an exceptional brand with great potential for further growth and I am delighted to have this opportunity to join an impressive management team under Fred Reid’s leadership,” Mr. Peddle commented. “I look forward to complementing the team’s initiatives and focus on growing Flexjet.”

For the past 14 years, Peddle has contributed to the growth of global aerospace company Embraer, where most recently he served as Vice President of North America’s Airline Market. In this role, he was responsible for marketing, sales and product support for the company’s airline market activities which focused on capturing new business and achieving excellence in customer satisfaction and after-sales support. Prior to that position, Peddle spent more than four years as Managing Director of Embraer Asia Pacific in Singapore where he significantly grew the company’s market share and product support infrastructure in the region.

Peddle’s professional background also includes time previously working for Bombardier—Flexjet’s parent company and the world’s largest manufacturer of business jets—in international sales and marketing. Early in his career he worked at Canadian Helicopter Corp., (formerly Sealand Helicopters) and Air Canada Jazz (formerly Air Nova), which helped instill his life-long dedication to the aviation industry.

Peddle attended Saint Mary’s University in Halifax, Canada, where he earned a Bachelor of Commerce Degree in Finance, as well as his Certified Management Accountant designation from the Society of Management Accountants of Canada. He also carries a diploma in Aircraft Maintenance Engineering Technology from the College of the North Atlantic in Gander, Canada.

For more information about Flexjet, please call 1-800-FLEXJET or visit www.flexjet.com.

About Flexjet
Richardson, TX-based Flexjet – a division of Bombardier, the world’s largest business aviation manufacturer - first entered the fractional jet ownership market in 1995. Flexjet now offers whole aircraft ownership and management, fractional jet ownership, jet cards and charter brokerage services*. Flexjet is the first fractional aircraft program manager in the world to be recognized as achieving the Air Charter Safety Foundation’s Industry Audit Standard. Flexjet’s fractional program fields an exclusive family of Bombardier business aircraft - the youngest in the fractional jet industry with an average age of 3.9 years - including the Learjet 40 XR, Learjet 45 XR, Learjet 60 XR, Challenger 300 and Challenger 605 business jets.  For more details on innovative programs and flexible offerings, visit www.flexjet.com

Flexjet has an approved fractional ownership program pursuant 14 C.F.R. Part 91, Subpart K, and manages flights for individual aircraft owners under Part 91 whole aircraft management program. All other flights (e.g. Flexjet 25 card program, charter card program, supplemental lift, etc.) are provided by certificated air carriers in accordance with applicable laws and regulations, as Flexjet is not an air carrier.

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2010, were $19.4 billion US, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com.

Notes to Editors

  • *The Flexjet 25 Jet Card program is operated under Part 135 by Jet Solutions, LLC, a U.S. air carrier. Flexjet acts as an agent for Jet Solutions, LLC, in connection with the Flexjet 25 Jet Card program. Flexjet acts as an agent for the customer for the Flexjet charter card and on-demand charter brokerage programs in arranging transportation operated under Part 135 by U.S. air carriers.
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Bombardier, Challenger 300, Challenger 605, Flexjet, Flexjet 25, Learjet 40, Learjet 45, Learjet 60 and XR are either registered or unregistered trademarks of Bombardier Inc. or its subsidiaries.

For Information
Erin Portman
+1 512 448 0502