Ève Laurier was appointed Vice President, Communications, Marketing and Public Affairs at Bombardier in May 2021. A seasoned professional and senior executive leader, Ève brings more than 20 years of knowledge and experience in public relations, communications, corporate marketing and branding to Bombardier. Her mandate is to lead the company’s community engagement, employee and customer outreach, and steward the brand journey internally and externally, around the world.
Prior to joining Bombardier, Ève held several senior leadership roles including serving as a General Manager at Edelman’s Montreal office where she was instrumental in helping businesses and organizations evolve, promote and protect their brands and reputations. She was also Vice President, Strategic Relations at Richter, an accounting and financial consulting firm. Her impressive knowledge of communications and marketing was honed with various roles and responsibilities at other well-known agencies and organizations, including Publicité Martin, Sprint Communications and Publicis/BCP.
Actively committed to causes close to her heart, Ève also donates much of her time pro bono to organizations such as the Marie-Vincent Foundation, whose mission is to support children and adolescents who are victims of sexual and physical violence.
Éve’s accomplishments and her participation in numerous conferences and charitable activities, as well as by her presence on corporate boards have contributed to her recognition as a role model for future generations of women. In 2020, she received the Prix Coup de Coeur from the Association des femmes en finances du Québec, and she was also an award finalist in the Leadership, Femmes d’exception category at the 2020 Les Mercuriades gala, a prestigious business contest organized by the Fédération des chambres de commerce du Québec (FCCQ). In 2018, she was part of a small group of women leaders from around the world selected to participate in the International Women’s Forum Fellows Program – an intensive leadership development program in partnership with Harvard Business School and INSEAD.
Based in Montréal, Québec, Ève holds an Executive Master of Business Administration from McGill and HEC Montréal and a Bachelor of Commerce degree from Concordia University.