Ève Laurier was appointed Vice President, Communications, Marketing and Public Affairs at Bombardier in May 2021. A seasoned professional and senior executive leader, Ms. Laurier brings more than 20 years of knowledge and experience in public relations, communications, corporate marketing and branding to Bombardier. Her mandate is to lead the company’s community and government engagement, employee and customer outreach, and steward the brand journey internally and externally, around the world. She has given herself the mandate of making Bombardier shine in its home province of Quebec and, in turn, highlighting Quebec know-how around the world through the company’s unparalleled products and its international activities.
Ms. Laurier sets herself apart through her passion for corporate culture and her desire to put authenticity at the heart of her interactions. She the executive co-champion of Bombardier's Diversity and Inclusion forum for women. She is also an executive-level catalyst for Bombardier’s Sustainable Aviation Fuel (SAF) strategy, an essential driver of Bombardier’s decarbonization efforts and a pillar of the company’s Environmental, Social and Corporate Governance (ESG) strategy.
Prior to joining Bombardier, Ms. Laurier held several senior leadership roles including serving as a General Manager at Edelman’s Montreal office, where she was instrumental in helping businesses and organizations evolve and promote and protect their brands and reputations. She was also Vice President, Strategic Relations, at Richter, an accounting and financial consulting firm. Her impressive knowledge of communications and marketing was honed with various roles and responsibilities at other well-known agencies and organizations.
Ms. Laurier’s accomplishments and her participation in numerous conferences and charitable activities, as well as her presence on corporate boards, have contributed to her recognition as a role model for future generations of women. In 2018, she was part of a select group of women leaders from around the world chosen to participate in the International Women’s Forum Fellows Program – an intensive leadership development program in partnership with Harvard Business School and INSEAD. In 2020, she received the Prix Coup de Coeur from the Association des femmes en finances du Québec, and she was also an award finalist in the Leadership, Femmes d’exception category at the 2020 Les Mercuriades gala, a prestigious business contest organized by the Fédération des chambres de commerce du Québec (FCCQ).
In 2021, Ms. Laurier co-chaired Bombardier’s annual fundraising effort for Centraide.
Ms. Laurier holds an Executive Master of Business Administration from McGill and HEC Montréal and a Bachelor of Commerce degree from Concordia University.
She is based at Bombardier headquarters in Montreal, Canada.