Our new brand identity!

Message from Éric Martel

Éric Martel, President and Chief Executive Officer

Dear colleagues, 

Today, I’m very happy to announce that we unveiled a new brand identity for Bombardier. Why now? Because the time has come for our brand to represent who we are today, and where we are going. 

Our brand identity is much more than a logo – it’s a reflection of who we are, and what makes us special. And at Bombardier, what makes us special is all of you: our people. Our customers choose us not only because of our products, but because we make them feel like family. 

Our new brand is built around you. It pays tribute to our world-class talent, our heritage as a family company, as well as our innovative and visionary spirit.

Investing in our brand is a strategic decision:

  • Our new brand identity will raise our profile and make us more recognizable as a world-class business jet company 
  • It will help us attract more customers and grow our defense business. 
  • It will eventually increase the value of our products 
  • Also, and this is very important: as an employer, our new brand identity will help us attract the world’s most talented people

It’s with great pleasure that I invite you to view this video and see this amazing new brand identity for yourselves.

Éric Martel, President and Chief Executive Officer